How to Test Your Pay per Click (PPC) Ad Copy

The economy suffered from a very great and drastic fall down back in 2009 that resulted in the change in shopper’s behavior when shopping online leading then to a lot of companies’ hardships during the same year. And so as part of their survival strategy in the midst of the very competitive market, companies and retailers were forced to take actionable measures by scrutinizing and auditing their initiatives when it comes to marketing to increase their bottom line. Also, most of these companies needed to give more focus on main areas such as their PPC or Pay per Click advertising. And if you happen to be having a “make it then forget it” kind of relationship with your Pay per Click (PPC) account, you better change that status now. The struggle of a lot of retailers when it comes to having a positive and good return of investment or ROI is because of their immeasurable goals and unsuccessful plans.

Various elements have the ability to affect the general paid search performance. And Ad copy is one of these various elements. Trying various types of ads is one of the reasons why a campaign makes it or not.

What and How Should You Test”

There are lots of elements available for use when one is conducting a test in Ad copy. Elements like title, display URL, destination URL and description are key elements for one to be able to create a well contracted Ad copy, as everybody already knows. And for this article, the focus will be on the Ad copy title. The fact that the title of your ad is the first thing web surfers see and notice makes it very important. Trying out different versions of your title is essential as well as not forgetting to place the keyword you are aiming for in it. For example, think that you are selling home electronics and try these following scenarios:

Test1: KeyWord Home Electronics:

With the usage of KeyWord command, search engines will be able to show you the exact keyword that was typed by the visitor. However, if the user typed in and used search terms that are too long, the default text (“Home Electronics” in this case) will be shown by the search engines. Generating and producing relative titles to the end users is done greatly through this which then leads to an increase in CTR or Clickthrough rate as well as conversion.

Home Electronics:Title Test2

In your title, go ahead and try adding terms or words that are highly searched and highly profitable. In Test2, it is different from Test1 for the possession of the main keyword in the title gives the user the whole idea of the services you offer.

More ideas: read this article