FOR IMMEDIATE RELEASE

(Columbus, North Carolina)– Women are the fastest growing segment of new gun owners and concealed carry permit holders; in fact, The Washington Times reports the number of female concealed weapons permit owners has increased more than 200 percent since 2007. This figure doesn’t account for ownership in the eight states in which permits are not required. New communities supporting this movement are springing up. One such community, Lady in Lead, has a burgeoning following on Facebook numbering in excess of 17,000 and a website geared toward like-minded individuals with news, education, and products.

Owners of Lady In Lead, Eva and Matt Lobel, are both CCW holders. When Eva became a permit holder, she realized it was difficult to find great quality, affordable options in Concealed Carry Clothing. This gap in the industry sparked the team’s interest in providing ladies with fitting options to carry concealed conveniently, securely and still in style.

Eva affirmed, “I looked around, and almost all stores focused on men, or I had to visit many different sites to get all the items I needed. Women are different, and we have very different needs in terms of Concealed Carry Holsters. We don’t want them to be bulky; at the same time, we don’t want to drastically change our style of dress to accommodate them.”

Women can sometimes resort to men’s clothing in a pinch. In the case of t-shirts or button-downs, smaller men’s versions or larger children’s sizes can be used when necessary. This is not an option with concealed carry shirts as these articles need to be snug and form fitting in order to securely hold a firearm. Whereas men can easily hide pistols in the smalls of their backs clipped onto the waistbands of their pants, ladies’ jeans aren’t designed to allow for the extra bulk and weight of a firearm. In addition, women have a wide range of styles and need more flexibility in concealed carry options than a man.

Lady In Lead caters exclusively to women, providing holsters along with concealed carry shirts and shorts fashioned specifically to fit the female form. This allows ladies to maintain their personal style while still having their handguns secured well and within reach should the need to use them arise. The company also offers an extensive line of Concealed Carry Purses with discreet holsters, giving an added feature of convenience to this staple of female accessories.

Matt noted, “In addition to my wife, I have three daughters. As such, I have a vested interest in providing great options for them to protect themselves. Its exciting to me to not only help them, but to be in a position to help others as well.”

About Lady In Lead:

Lady In Lead is a company that caters to women who conceal carry. They provide stylish clothing and accessories designed to help ladies look great and stay safe.